Nandos

Nandos ________________________________________________________ Nandos, is a well-k straightwayn fast fare eating house which was plant in 1987 in South Africa. Nandos is specializing in chickenhearted, curiously its remarkable Mozambi potful- Lusitanian style of Peri-Peri Flamed lattice Chicken. Nandos opened its first international strore 12 years ago and the Nandos Peri-Peri trail has blazed from South Africa across the seas to opposite 22 countries, comprising cd stores worldwide. The signature menu item at Nandos is a Portuguese specialty, Peri-Peri chicken which has a truly unique taste.Delicious alternatives and additions to Peri-Peri chicken complicate chicken breast burgers and pitas, prego steak rolls, vegetarian and bean burgers, chicken livers etc. Businesses now raisement three major challenges and opportunities which of course, as an international company, Nandos is besides liner the same challenges which bring opportunity to the business globalisatio n, Technological Advancement and Outsourcing. but details volition be discussed in the following. Globalization, Technological Advancement and Outsoucing _______________________________________________________ Globalization is the growing integration of economies and societies around the world and legal system. That make community around the globe ar more connected to each other than ever forward. At a business level, we talk globalization when companies patch up to get a line part in the emerging global economy and establish themselves in foreign market. Globalization intend a company will adapt their products or ope array to the final users linguistic and cultural requirement.Then, take the advantage of the internet revolution and establish a virtual presence on the international market topographic point with a polyg stack corporate website or even as an e-business. Nandos first scored in South Africa and had a fast disclosement overseas. Nandos has decided to go to a n international market. Different stages in term of globalization ar possible. Nandos has acquired overseas outlets and branches. Nando comprises 400 stores worldwide with 176 stores in South Africa and the rest in international markets.It plan to begin rolled out excess of 600 contiguous serve well restaurants to world wide indoors 3 years dower peri-peri marinated, flame grill chicken and associated food items to a lower place the Nandos brand name. In our opinion, globalization of Nandos brings the greatest opportunities for higher economic harvest-festival and ameliorate living standards that more openness bring, policymakers to international, national and local. Chief executive Robbie Brozin had anticipated the fast food chain to envelop Nandos unique flamed-grilled chicken to world wide. Nowadays, Nandos already establish many restaurants in Asian like Singapore andMalaysia.To define the models of strategy used, the four P components of the Marketing Mix will help us understand nandos view. Nandos claims have a big shape upance for their products to piss a successful global brand. The first promotion of their product is denote their grill-chicken by employ the poster method. They provide four- contrasting color chicken and create a slogan for their brand Were all the same on the inside, Pauline. Then it used a radio advertisement featuring a soon-to-be-grilled chicken parodying a recording make by Hanson.A live part of low cost marketing strategy is to be plastic and topical and grab channel as soon as they burn down to influence out of the publicity. Nowadays, Nandos also create a website to introduce their tradition proteges food to world wide. Consumers undersurface also download Nandos peri-peri chicken recipes if they atomic number 18 touch to it. In Malaysia, the most attractive promotion is the Nandos have classified their peri-peri chicken to four flavors, that is lemon-herb, mild peri-peri, igneous peri-peri, extra hot p eri-peri.These promotion is aim to attract the nation who interest to challenge for the level of spicy of Nandos peri-peri chicken with their spicy jalapeno sauce. Beside the well-k nown of the brand, its products are well-positioned for international growth because of the healthier image of grill chicken. The famous food of the Nandos is their peri-peri chicken. The chicken are butterfly-cut and marinated for 24 hours before they are flame-grilled to succulent perfection and are basted with your choice of peri-peri flavour when lay out are taken.Nandos are not change the recipe to stool the peri-peri chiken while the peri-peri chicken is introduce to different countries because they want the consumer to esteem a traditional Afro-Portugnese styled eating experi-perience and knowing the culture of their food at Nandos. They are also ensuring that the ingredients to prepare the chicken are positive effect on life. For an example, the well known Nandos peri-peri chicken has a high glut of vitamin C and their peri-peri chicken release endorphins.By the way, they are solo apply A-grade chickens, which are trimmed of any excess fat before cooking. Thereafter, the chicken is flame-grilled on custom designed grills, which burn away most of the rest fat. This means that Nandos chickens are low in fat and cholesterol. The results of youthful nutritional research have confirmed that Nandos has a lot to crow about when it comes to health. However, comparing to its competitors, Nandos has the advantages to provide a break down quality and speed. As explained by Hume, they want to be the best, not the biggest.They found a niche market where they can develop their product. Nandos not only recognize their food to the global, they are also promise that the Nandos experience is universal. They ensure that consumers will find the same warm favourable service delicious chicken and a relaxed informal atmosphere when they fling in anyone of Nandos restaurant. Beside th at, Nandos also want kids to share in the Nandos experience, so they have special non-spicy flavour especially for children. They are intended that everyone can enjoy wonderful food and service in the restaurantIn order to achieve globalization and challenge with the international competitors, Nandos have to set their own price for each product. So, Nandos have five natural selections to review pricing strategy. First, adopt a sward them attitude and keep your prices as they are. Second, slash your prices to undercut the undercutters. This two option could find yourself in the bankruptcy court. Third, adjust your prices downward to gather those of the competition. Forth, plus your prices and target a niche market. Select options three and four and charter the financial clout to outlast the competition.The best bet is option five that is cut costs to lower your prices and add value to customer service. It involves using resources ( human and material) more efficiently. It may i nvolve restructuring organization from top to bottom. It will sure enough involve developing a customer service culture. Nandos will choose their restaurants located in the high community location. This restaurant is under franchise whereby, this restaurant can find it in certain place. Normally, we can easily find it in Midvalley, KLCC, 1-Utama.As a consumer, the cheap and better food is a first choice to them. It can not be denied that this restaurant is very convenient to consumer because after shopping, and then can enjoy this famous restaurant. The alternatively is this restaurant is very suitable for those people who are run out this means for the working people, this kind of people only 1 hour to enjoy their lunch, in that locationfore, this restaurant is the better choice for them, because, the restaurant has this concept fast, cheap, near, convenient, best services, fair.This concept really attack heed for this kind of people. If we discuss the convenient place which t he restaurant is located? The distrust wants to ask that, what the ordinary people are regards as the convenient place. It can not be denied that everyone can but car, bus, taxi, LRT, to the nearest shop which the restaurant. The especially go through by LRT it is most convenient for people whatever go to certain destination. Therefore, due to this convenient of the traffic, the in this instant can come on he restaurant to people about the special food, special services and so on. The indirectly the special rest6aurant will also one of the food in this restaurant because of the convenient which to improve the business of the restaurant. Therefore, the convenient place is very important point. As we know that the changes foreseen over the next ten or two will be more comprehensive and have a higher degree of impart on every expectation of our lives than has ever been witnessed.Technology is advancing exponentially and the rate of advancement is accelerating it is unaccepted to throttle back innovation and technological advancement. We need to approach policy decisions with a new predictive model that is built upon fact-based assessments. However, engineering also provides the capabilities for countries to defend themselves- thus creating some degree of auspices. When we look at the rate of technological advancement or progress, we can see as date passes the technologically advanced and technologically disadvantaged to increase. Thus, a very fair example is Nandos UK.Nandos UK is different to the other Nandos durance world-wide in that its 70 odd stores are not franchises but directly owned and managed. Nandos UK started with a range of line-of-business applications and separate Web-enabled solutions, all requiring master developers to update. Basic changes required HTML and other development skills. This process made timely posting of content more difficult than it should have been, and the Intranet was not being used as effectively as it should have been as an internal marketing, communication and management platform.The solution had to have a whiz point of call, be easy to update, expandable, secure, utilizing the current structure with the ability to evolve, and be scalable. Nandos IT department had built an earlier Intranet solution in-house. This experience had taught them the sizeableness of security and authentication of users together with flexible user management within an expandable navigational structure. They also thoroughly understood all of the practiced issues and problems and realized that the solution to these issues had to be esigned into the system at a heavy level. When they went to market for a solution they knew how difficult and expensive it would be to develop an in-house solution and that there was no point in reinventing the wheel if there was a flexible system already in existence that could meet their requirements or could easily be adapted. High on their priority make was a solution that had al ready solved the problems of security, authentication, and interfacing with terce party applications allowing lucid branding.In addition they wanted a system that did away with the need for HTML staff to update content and allowed them to target these skills on enhancements. Non-technical users required an easy-to-use application that would allow them to create and publish, directly to the site in a matter of minutes. In addition, the solution needed to be flexible and long so it could dynamically evolve to reflect changes within the company. Nandos UK identify other requirements as the project evolved which ActiveWeb was flexible enough to address to assume a value for money solution to meet their needs.Furthermore, ActiveWeb responded to this brief sky-high and with a commitment which impressed Nandos staff. For example, the project management had the engine room expertise to instinctively understand what Nandos wanted to achieve and how it could be achieved using ActiveWeb CMS. They had already solved the problem of ease of use security branding and expandability. Besides that, the ActiveWeb CMS solution empowered Nandos content contributors to take control of their own content and take a far more proactive role in terms of prompting their individual areas.Moreover, the ActiveWeb cms is a NET development which ensures Nandos has invested in a future proof technology solution which can be integrated with back office systems, when required, with the Intranet and Extranet. Outsourcing is buying a significant percentage of intermediate components from outside suppliers. Furthermore, this also refers to a company buying services from another firm. For example, if company X is outsourcing its e-commerce services, it means that it is relying on another company to do this job rather than doing it internally with its own employees and resources.Many companies, like IBM, outsource much of their production to minute firms. In addition, outsourcing is the transfe rence to third-parties, the performance of functions once administered in-house. Outsourcing is really two types of service ITO IT Outsourcing, involves a third party who is contracted to manage a incident application, including all related servers, networks, and software upgrades. BPO Business Process Outsourcing features a third party who manages the entire business process, such as accounting, procurement, or human resources. In this case, Nandos has taken Portuguese food to the world.For decades during the twentieth century, tens of thousands of people emigrated from Portugal, some to search for better lives, others to escape desperate poverty. And with them went much of Portugals entrepreneurial spirit. Initially, the migrants were fleeing a military dictatorship which governed the country for almost half(a) the century Under the rule of Antonio de Oliveira Salazar, wealth was greatly concentrated in the hands of a small upper class, leaving the rest of the population witho ut the spare cash or opportunity to ever consider vainglorious scale business propositions.After the military leaders were toppled in 1974, death 48 years of dictatorship-ideas about profits and free enterprise were further curbed for years by the countrys left-wing rules. But now the entrepreneurs are back, as symbolized by the rapid rise of the popular Nandos chain of spicy chicken restaurants-official taste of Portugal 2004. ________________________________________________________From the opportunities offer, Nandos has now operated in the fiercely competitive international markets for years. It has stood the test of time and today it is an international high-street brand trading successfully in many different international countries with equally diverse cultures and customer needs. The Nandos culture and chosen empowerment style has proven to be particularly suitable in adapting to this global expansion path.