Marketing Essay -- Business Management Studies

MarketingMarketing is about understanding the customer postulate and making surethat the products contact the customers ineluctably as well as finding ways toinfluence the customers behaviour.Aims and objectivesAn aim is a statement of purpose that outlines what the craft wantsto achieve, it is a popular goal e.g. to gain value.An objective is a statement of how the business go out achieve theiraims it contains specific numbers and dates, they are SMART. Forexample achieve 4% profit by the end of 2006Businesses need to have aims and objectives in battle array to have adirection to follow and gain the best they finish out of their business.Objectives of a business need to be SMART, this means* specializedThey need to relate to the issues and the market in which the organisation is involved is involved.* mensural They need to see if they have been prospering in achieving the objectives* AchievableThey moldinessiness be realistic for the business to be able to achieve, w here theyre not too difficult so theres a dispense of pressure on the business and not too easy.* Realistic The objectives must relate to the business and its activities and must not be too far-fetched.* well-timed they must plan how and when they need to be achieved.The market aims and objectives are a part of the merchandise plan.The marketing objectives and are also SMART and interchangeable all the other departments within the business they need to build towards the aimsand objectives of the business as a whole. Marketing objectives mustinvolve understanding the needs of the customers they also need tostay ahead of their competition. The market research the departmentcarries out helps to determine what their objectives ar... ... cash in ones chips of the marketing mixwill persuade a customer to buy the product and stay loyal to thebusiness. It is also authorized that the business has a specific blendjust for them because of their aims and objectives as a business, forex ample a supermarket needs to keep a opposite blend to a fast foodchain as their targeted customers have different needs.Overall the marketing in a business plays a precise important role in howsuccessful a product and hence a business will be, as a goodmarketing strategy will attract more customers and gain more profitfor the business. The marketing department mainly relies on help fromother departments and the marketing mix (it is important to have theright blend). If the business uses the right strategies to fit theproduct/service they provide then they will be successful in achievingtheir aims and objectives.