Analyse an Advert and Prequel to it in Depth Essay Example for Free

Analyse an Advert and Prequel to it in Depth EssayAdvertising is one of the worlds foremost businesses. Companies use this media to communicate their ideas, products and messages to the general public. This is one eccentric person of advert, which is utilize to draw peck to donate to a cause. It is called an compendium.This appeal is from Help The Aged, a fairly volumed charity, dedicated to helping the venerableer and less able people. This particular advert is for the SeniorLink pendant, a small surround pendant that helps people when they get into trouble where they bathroomt reach the phone, because they are immobilised. I will try this form of the appeal and elaborate the techniques and tricks used to convince people to part with their gold.This form of the appeal is a leaflet. Leaflets can be specially designed to appeal to a particular audience or expectation of society this leaflet is aimed at anyone who has money. The purpose of it is to convince these people that their product is reliable fast performing state-of-the-art easy-to-use and most of all, lifesaving. If it succeeds than Help The Aged will get their reward of a donation that, in theory, should then be spent on the pensioners.The advert uses several conventions to convey their tricks and tactics to the target audience. I will elaborate these as I examine the advert.On the first part of the leaflet (The Front) we cipher Vera alive and well, along with a caption to the picture that, arguably, could be seen as the designation to the leaflet.The photograph of Vera depicts her as smiling, cheerful and in good health. From this, empathy is drawn from the audience, giving the advert a good note from which to stimulate with. It can also be seen as a pointer to what the outcome of the progeny is, in a similar way to the introduction to Romeo and Juliet.The caption or title of the leaflet is in large, white, bold, capitalised textbook, which is mapped on a black background. This is to make the text stand out considerably, as there is no bigger tell than black and white.At the end of the text is an ellipsis. This adds to the beckoning feel of the text that makes the audience want to read on.The wink part of the advert or Middle of the leaflet is a transcript of the conversation between Lyn, a SeniorLink operator, and Vera Smith, an old woman in distress. The sheet is in four partsA quotation, used as a titleAn introduction to the transcriptThe telephone conversation, recorded as a transcriptAnd an epilog to the piece.The quotation to the page is in a similar style to the original caption, in the first part. It shares the similar bold, white on black style, however it is not all in capitals. This is because it is a quotation from Vera, presumably from after her ordeal. This is to show again that she recovered and that she owes her life to the SeniorLink pendant.Next is an introduction to the transcript. It starts with an introductory sentence that uses can did adjectives and sentence structure to describe the characters. Next comes the setting of the scene, where Veras predicament takes shape. One sentence is underlined, this sentence To her nuisance is highlighted to make it stand out more, as it is decking and important. The intro ends with another ellipsis, opening the way for the transcript. sound before the transcript is a picture of both Lyn and Vera, depicted as happy, this is showing how good the receiving lag is and how pleased Vera is to be alive.The transcript itself is 16 lines long, combining playscript style speech and bold typed event explanations. The playscript reads like normal speech, Vera pauses and the text is punctuated appropriately,Please Help meThe language is different for Vera and Lyn, Vera sounds helpless and afraid, bit Lyn sounds calm and efficient. At three intervals the scripting cuts into a short explanatory line, distinguished by its bold enhancement. These inform what is happening, like director s notes. We are expected to give the appeal some trust and believe that the conversation refinefully happened.Finally there is an epilogue where, using reassuring text, they bring this ordeal to an end. They finish this section by emphasising that the SeniorLink saves lives.The final part of the advert, the back, is the possibly the most important. It is the advert in full, the appeal or the explanation section. It is clubhouse split ups that encompass all of the emotion, drawn from before and add to it, then channel it into giving a donation.The title of the piece is large, bold and eye-catching. It is presumably a joke to suggest that she could, hear voices as some old people develop insanity. Otherwise the comment that she is alive because she could hear voices is a stupid one and not thought out.The first paragraph is an assurance that Vera made a full recovery, thanks to the SeniorLink system. This is to put demented minds at rest.Then in clear bold text it saysBut many ot her sr. people arent so lucky,This shows that next the appeal will give information, possibly facts on old people that didnt make it through their ordeals.Paragraph 2 is apparently a factual one, where they give you shocking statistics on how many people dont survive each week. This is supposed to appeal to your human nature and lull you into lacking(p) to help decrease this statistic.Next comes another single line of text that prepares you for upcoming information. It is underlined and utilises an emphasising adverb, which is describing an adjective, tragic. This is used to transmit it from being tragic to rattling tragic, emphasis.The next two paragraphs are two cases, which are utilised to shock youfurther, and again to appeal to your Human side.The fifth paragraph is in bold text and is designed to be reliving after the heavy emotion carrying paragraphs. It is positive and righteous. It opens with a statement of good,Yet tragedy can be avoidedThis is showing the gold horizon , while saying that our cause is the most important cause. Then in the second sentence it uses the mysterious induction againHearing VoicesIn the sixth paragraph the appeal itself surfaces and they make their quick request for money, while surrounding it with ideas of stopping unnecessary deaths and the strange voice inference again. The donation request itself is only five words long, out of the whole advert. It is short and enveloped to try to masque their intentions, while making it stand out in your mind. Also in this paragraph two words are underlined to add emphasis on their aims.The next paragraph is a short direct paragraph and adds a little more emphasis on the pendant itself.Paragraph eight is the technical element, it explains just now what the pendant is, wrapped in technical terms to show that this is cutting edge technology and is really effective.The text ends with a warm climax ands shows one last time that the pendant is an amazing thing.The logo of Help The Aged is a rising sun, symbolising that there is dawning hope and always a light for old people.In conclusion, the advert uses most of the persuasive techniques in the handbook, from simple adjectives and bold text to psychological hints and shocking facts. However I would say that the advert has been worked at psychologically wise, everything is in the right place, and the things that should stand out do stand out. At every step of the way they have used persuasive writing, showing thatVera survived because of the pendant,The pendant is efficient and will always work,Pensioners without a pendant die frequently,Preventing the deaths is easy donate money.On a personal level I wasnt convinced, I saw the IT tricks and psychological hints as insults, and saw right through them. Perhaps Im wrong, and I just am not human copious to see that they really are doing good in the world.But, most people would or should give money as it is fairly well thought through and has pretty shocking facts, if theyre true.I have well-educated that advertising is a crooked business and has many ways of persuasion. It does take a lot of thought.