Brand Management Take Home Exam Essay Example | Topics and Well Written Essays - 2000 words

Brand counselling Take Home Exam - Essay Exampleorchard apple tree primarily tries to go for cutting bounds technology which is a strong securities industrying proposition that it tries to integrate in all of its result offerings. This is the motive why Apple is lastly associated with tone. Having an Apple brand would mean getting the right quality of point of intersection offering. The cutting-edge technology is a substantial product system of Apple and it truly invests in this cablegram of business because this is a good marketing strategy that entices the target market. Apple is good at stimulating market needs and this is truly emphasized by its brand features on highly advanced technology and product design. There must be something about the product in order for it to be more cunning in the market (Belch and Belch 1998, 69 Boone and Kurtz 2008, 56 Kotler et al. 1999, 89). On the other hand, in concern with marketing program investment for product, Apple brand subs tantially considers innovating possibilities. Apple is one of the leading brands in its exertion on specialty. The product innovation is intelligibly one of Apple brands competitive strategy and this highlights its capacity to be the leading brand in the market. Apple brand is known for its distinctive market campaign. Since it is good at stimulating needs, it has to strategically invest in distinctive marketing campaign as part of its dynamic communication for its brand. Apple brand is widely heard on national telecastings commercials, print advertisements, posters in public areas and wrap advertisement campaigns. Customer Mindset Marketing is clearly an important component in spreading Apple brand and especially on the part of how it creates wedge on customers mindset. It is in this move that the brand has important goal to substantially stimulate customers needs. In line with this, it has become so easy for Apple to influence customers cognizance about its brand through em phasise its innovative products. Its innovation comes in different areas but they all substantially focused on differentiation in general. With this differentiation, customers are given the chance to be aware on specific issues about what makes Apple different from other brands. This is a specific area where Apple brand is successful about creating awareness for its target market especially on its innovative new product design and technology. It is in line with this that Apple tries to integrate in its brand the customer loyalty by serving high quality brand and highly on time to satisfy customers. It is through this that Apple brand develop a certain level of customer loyalty for its brand. This is a specific component of attachment that is developed at the mindset of customers. Market Performance In the United States, the best-price strategy compared to low-cost strategy is equivalent to high quality standard of product or service offering. This is the reason why customers are wil ling to hand for high price and it is expected that such is highly associated with high standard quality. It is a challenge consequently among products with reward prices to achieve certain level of customers expectations. Apple brand is successful in satisfying customers expectations. This justifies its premium price to speak for itself and this further means that Apple strategy to go for best price is tantamount to high standard quality and customer satisfaction. Apple brand is primarily the leading innovator in its industry. Its name cannot be highly disregarded by its competitors. The bottom line is that it has achieved