Airlines Customer - Free Essay Example

Sample details Pages: 5 Words: 1587 Downloads: 9 Date added: 2017/06/26 Category Business Essay Type Descriptive essay Did you like this example? AAA Auto Club South Problem Statement Classic Airlines needs to focus on the opportunities available to them in order to increase profits and sales through a new and improved customer rewards program. By performing an environmental analysis, using the SWOTT, SLEPT or PESTLE model (Freiwald, 2007, p. 1-2) the company will be able to identify internal and external forces that can have an affect on the organization and airline industry as a whole. Don’t waste time! Our writers will create an original "Airlines Customer" essay for you Create order Using these models will also allow the company to conduct effective surveys to enable them to become the voice of the customer (Freiwald, 2007, p. 1) turning its attention to their needs and by revising its current CRM system to fit a marketing strategy appropriate for accomplishing the companys goals and objectives. The company must deliver services desired by the customers or they will continue to lose profits and market share in the airline industry. Classic Airlines must also recognize the needs of all employees, both union and non-union, and perhaps implement an incentive program which could help boost moral and motivation. Company Overview Part of the American Automobile Association, AAA Auto Club Souths (ACS) has an image that is recognized internationally. ACSs purpose is to provide unsurpassed service to every customer; treating the members the way you want to be treated by providing courteous and friendly service (AAA Auto Club South, 2006). They are dedicated to attracting and retaining quality employees; therefore, they use various motivational strategies and reward systems to keep the employees enthusiastic about work. Although, the companys compensation package is very competitive, they offer various incentives and reward programs. The purpose of the additional incentives and rewards is to help the company achieve its goals by attracting, motivating, and retaining highly qualified support staff and salespeople. Keys Findings-Employee Incentives Beneficial incentives offered at ACS include paid holidays, vacation and personal time, health, dental and life insurance for the employees and their families and flexible work schedules in some departments. In addition, the company started experimenting with educational assistance by providing employees $500 per year as an opportunity to improve their work skills and upgrade their knowledge in an effort to develop their career within the organization. Due to the increasing interest and efforts of the employees the education assistance was raised to $1000 per year (AAA Auto Club South, 2006). One of the monetary reward programs offered at AAA is the quarterly incentive bonus, which is based on departmental goals and not the individual. This reward system was implemented to promote teamwork. Another reward which is awarded annually is the Extraordinary Performers Bonus (AAA Auto Club South, 2006). This program focuses on goals set by the employee and his or her ideas which can be implemented to improve departmental practices and processes, possibly reducing costs. It urges employees to think outside the box and look beyond their assigned job duties. The amount awarded to the employees nominated for this award is based on the companys success in meeting the organizational goals for the year. ACS also offers non-monetary incentives to motivate employees and help them build feelings of confidence and satisfaction. With non-monetary incentives employers can reward employees for a job well done through opportunities and recognition instead of cash (Ballentine, Kepner, McKenzie, Wysocki, 2003). According to Ryan (n.d.), consistent employee recognition is a key factor in retaining top performing workers while allowing management to achieve department and organizational goals. To recognize successful employees, ACS strives to emphasize on the success instead of dwelling on the things that went wrong. Managers deliver recognition and reward openly and publicly and they are tailored to be unique for the people receiving them. Some of the non-monetary rewards ACS offers are t-shirts, mugs, and certificates. Many people feel these awards have memory value because of the continued meaning they have long after a cash award would be spent. They also have trophy value because it can be shown off to others. Although, non-monetary rewards are less costly than cash awards, they still provide the same level of motivation for performance improvements. Key Findings- Customer Benefits ACS offers over 20 different services and benefits to its customers which include membership, travel, insurance, automotive, and financial services (AAA Auto Club South, 2008a). With the AAA membership, customers can save on many expenses such as dining, restaurants, attractions, car rentals, shopping venues, and hotels. ACS members can also save money when purchasing a new or used car through the Car Buying program which includes various dealerships that offer low, no haggle pricing (AAA Auto Club South, 2008b). Members can also receive discounts on auto repairs by visiting any AAA Approved Auto Repair facility. Through a partnership with Bank of America, the company offers the AAA Cash Rewards MasterCard, AAA Platinum Plus Visa, and the AAA Rewards American Express (AAA Auto Club South, 2008b). Its Platinum Plus Visa gives customers the opportunity to receive up to a 5% gas rebate when paying at the pump. The AAA WorldPoints Visa allows customers to earn a point for every doll ar spent on retail purchases and double points on gas purchases redeem them for any reward, from travel to cash to merchandise. This card also has no blackout dates for travel points redeemed (AAA Auto Club South, 2008b). Employee Success As a result of the various motivational strategies practiced by AAA, the company experienced a reduction in employee dissatisfaction, complaints and turnover, a decrease in customer complaints and dissatisfaction, and an increase in company growth and profits. Due to the increased employee motivation the overall work environment was friendly, supportive, and cooperative, with staff working efficiently and effectively. As a rule, motivational levels in employees tend to fluctuate and individuals are challenged to perform their work at an optimal level at all times. Therefore, the motivation programs helped to not only boost employee morale but also encouraged intrinsic motivation which resulted in optimal output. Customer Success ACSs dedication and unsurpassed service to its members has resulted in a membership base of over four million members. The company is continuously looking for ways to make improvements to better serve its members, giving them the freedom and safety to travel. By providing members with a peace of mind, total satisfaction, and exceptional value, ACS has devised a club wide goal to achieve 7 million members by 2017 (K. Brockway, personal communication, June 20, 2008). ACS will attain this goal through its relentless commitment to customer satisfaction and the passion to make the AAA membership indispensable (AAA Auto Club South, 2008c). What can Classic Airlines Learn Classic Airlines can use some of the same strategies applied by ACS. Just as ACS offers various benefits that appeal to its millions of members, Classic can look at adding benefits to its Classic Rewards Program, such as discounts to restaurants and shopping venues. The company can perform surveys to pinpoint the services customers would like to see offered by the airline that are more geared towards their specific needs or age groups. This would be a great opportunity for them to show their dedication to customer satisfaction and increase the customer base. The airline could also look at collaborating with a major financial institution, as ACS did with Bank of America, to offer extra reward points or flier miles to customers every time they use that particular credit card when purchasing tickets. Other airline carriers have already been successful with this type of partnership. For example, Chase offers the Southwest Airline Rapid Rewards Visa Signature Card and the British Air ways (BA) Visa Signature Card (Chase, 2008). With the Southwest card, members can earn double reward dollars on flights or vacation packages through the airline carrier (Chase, 2008). With the British Airway card, members earn 20,000 bonus BA points after the first purchase, along with other savings such as the opportunity to receive free companion tickets from the airline (Chase, 2008). This would be a good incentive for Classic to offer its members in hopes of gaining their loyalty and increasing membership and profits. With the employees, classic should implement a reward program, monetary or non-monetary, that promotes teamwork and boosts moral. This program can focus on the individual goals of the employee set by the employee and his or her ideas which can be implemented to improve departmental practices and processes, possibly reducing costs. The company can also involve the employees in the beginning phases of creating a program to find out what motivates them. This system can encourage them to go above and beyond their assigned job duties. References AAA Auto Club South. (2006). AAA Auto Club South Employee Handbook. Tampa, FL: Human Resources. AAA Auto Club South. (2008a). Why join AAA? Retrieved June 21, 2008, from https://www.aaasouth.com/20reasonswhy.asp AAA Auto Club South. (2008b). Financial: AAA credit cards. Retrieved June 21, 2008, from https://www.aaasouth.com/finance.asp AAA Auto Club South. (2008c, May/June). AAA member newsletter. AAA Going Places. Retrieved June 20, 2008, from https://www.aaasouth.com/current_issue/home.asp Ballentine, A., McKenzie, N., Wysocki, A., Kepner, K. (2003, April). The role of monetary and non-monetary incentives in the workplace as influenced by career stage. Retrieved June 21, 2008, from https://edis.ifas.ufl.edu/BODY_HR016 Chase. (2008). Airline rewards credit cards. Retrieved June 18, 2008, from https://www.chasecreditcards.com Freiwald, T. (2007). Environmental scanning marketing acronyms. Received May 29, 2008, from MBA/570- Sustainable Customer Relationships. Ryan, S. (n.d.). Rewards and recognition. Retrieved June 21, 2008, from https://edweb.sdsu.edu/people//ARossett/pie/Interventions/incentivesrewards_2.htm University of Phoenix (2008). Scenario: Classic Airlines [Computer Software]. Retrieved June 17, 2008, from University of Phoenix, rEsource, Simulation, MBA/570- Sustainable Customer Relationships Web site.

The Process of Writing Composing through Critical...

Sally caught the ball. The long-haired, athletic Sally gathered up all her strength and stretched, like Stretch Arm Strong, to grab that ball right out of the sky above. Which one sounds better? Which one would you rather have in your paragraph? With some simple things to keep in mind, you too can write better. The book entitled, The Process of Writing: Composing through Critical Thinking, by Roberta Allen and Marcia Mascolini, taught you everything from thinking before you write to putting things together, all the way to how to prepare specific forms of essays. Its definitely something you should read before even thinking about another paper. First of all, before you can write and actual paper, you must first go through†¦show more content†¦Written messages that someone else asks you to write are called reader-initiated messages, and messages that you decide to write by yourself are called writer-initiated messages. Make sure you are on the right track at the very beginning, and this process will flow much easier. After you have made sure all of these elements are in order, you are ready to begin to put things on paper. There are three techniques for generating ideas: brainstorming, mapping, and free writing. When brainstorming, there are a few things to try so you get the best results. Try focusing on your topic for about 10-15 minutes without interruptions, and jot down every idea that flows through your mind, and dont stop to correct things, its supposed to be sloppy. Try not to criticize yourself and just get out as many ideas as you can, even if they are not connected to your topic, just whatever is g oing through your mind. After that you can go back and evaluate your thoughts, cross out things that have nothing to do with your topic and things like that. The second technique is mapping, to do this just draw circles and lines connecting ideas to each other. The idea of this is to get your mind to make connections with things so that you can make paragraphs and you have support. The last one is free writing, and its kind of like brainstorming. Give yourself a goal of a certain

Investigation of Fermentation free essay sample

Investigation of Fermentation Introduction Introduction Yeast (Saccharomyces)is a single-celled microorganism in the Fungi family. It anaerobically respires sugars to produce ATP, as well as the waste products ethanol and carbon dioxide gas. This process is known as fermentation. There are various factors that affect the rate at which yeast respires. Aim To investigate the effect of concentration of table salt (sodium chloride) on the rate of fermentation of sucrose using yeast, measured in the volume of carbon dioxide gas collected over a period of 10 minutes. Research question What is the effect of concentration of table salt on rate of fermentation? Hypothesis I predict that as salt concentration is increased, the rate of fermentation will decrease. Yeast cells do not have a cell wall and therefore, due to osmosis, a higher salt concentration outside the yeast cells will provide them with a hypertonic environment. This will cause water to move from the yeast cell to its surroundings, down the concentration gradient. We will write a custom essay sample on Investigation of Fermentation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus the yeast cells will become dehydrated, cannot function properly and eventually die. Standard deviation should also be calculated to measure the spread of the data, using Excel or the formula (where s=standard deviation; x=each measured value of volume of CO2; and n=number of trials). The mean volume of CO2 versus concentration of salt should be plotted on a line graph, with standard deviation shown with Y-error bars. Safety Precautions Good laboratory practise, including appropriate clothing, is important in order to avoid hazards and risks. Water bath must not exceed 40Â °C, as high temperatures could cause burns.

Symbolism In Strange News From Another Star Essay Research Paper Example For Students

Symbolism In Strange News From Another Star Essay Research Paper Symbolism in ?Strange News From Another Star?Symbolism in ?Strange News From Another StarStrange News from another Star? is found to be a story which contains numerous symbols which in many cases contain some important, abstract information. Symbolism is something which is very difficult to explain due to the fact that not everyone sees the so mentioned symbol. They dont quite see it as you, because no two minds are the same, which implies the fact that they dont react equally to something which must be internally interpreted as it is not present as mere information. On this essay I will try to back up with concise words, why I believe that something is representing something abstract, as well as with information from the author.One of the first symbols that we may find, is actually the star. A star is known as a gaseous sphere, which with nuclear fusion and fission may actually give out huge amounts of energy. We will write a custom essay on Symbolism In Strange News From Another Star Research Paper specifically for you for only $16.38 $13.9/page Order now Obviously a star is a inhospitable place, so I believe that the star actually represents a planet or a country.The flowers, which have a very important part in the plot of the book are a symbol as well. They, have always, as least as far as I know, had a special message. A message of love, tranquillity, joy and they represent the harmony of nature itself. In the first stage of the book, we may see how a problem, the earthquake, has made the people in the star loose a vast amount of flowers. They lost some of the tranquillity and joy that had invaded their lives. And when they look for a messenger to go find flowers, theyre talking about re-finding the tranquillity and lack of fear that they wanted.I believe that the burials, actually represent life. It may sound a bit peculiar, but in real life once you get accustomed to living a happy, joyful life, you then will not be able to live without it and so, you will need to do practically anything, as the people in the star did, to find the ?flowers?.The symbol of the deity that the youth saw in the temple, I understand that by the way in which the story progresses the symbol is actually representing the fact that war, or trouble (the bird of prey) destroys all happiness or good hearted feelings. I think that the representation is what I mentioned above, because when the messenger ?goes? to the foreign star he sees destruction and a total lack of joy.We may find another symbol which goes from pages 55-59. Its the conversation that the youth holds with the king whos nation is in war. Its apparently a symbol because even-though it has important, concrete information for the story, theres more to the phrases themselves. They can be abstracted and thats when I see that the conversation is actually trying to explain the way in which the humanity is being erratic by trying to find happiness. To achieve happiness, you must first get rid of sadness, poverty, trouble, etc (war is the symbol used to represent all of them). It may not be found just by ignoring the others. In the kings star they werent happy because all of the nouns mentioned above were present. A proof of that may be the fact that when trouble, the earthquake, arouse in the province of the youth then they lost the peace and tranquillity, represented by the flowers that they had had.And ultimately I will mention the symbol which the black bird represents, its what I believe is the image of the harshness, horror and terror of war. Which may reach such levels of futility that it may apparently only be seen as a dream, or even more correct, would be to say that its like a nightmare.